I came to marketing from engineering, and it shows

My degree is in Materials Science and Engineering from KUET, and my first industrial work was on factory floors: production, quality assurance, and technical documentation at BRB Cable, Khulna Shipyard, and BSRM Steel. That training is why I read a specification before I write a headline, and why I’d rather ship a shorter article than an unverifiable one.

At the end of 2023 I stopped taking client work to finish that degree properly rather than around the edges of a freelance calendar. I spent the same period formalizing what agency work had taught me by feel: certifying in Google Analytics 4, Google Tag Manager, and content marketing, so that when I returned to marketing full-time I brought measurement discipline to it, not just output.

I’m now at TaskCall, an incident management platform, where I run SEO, content, organic social, and paid search alongside demand generation and sales. Before that I spent a year at Eagle 3D Streaming, a cloud platform for Unreal Engine pixel streaming, where I owned SEO strategy, blog and social content, the monthly workshop and podcast programmes, website QA, and analytics. I also consult on SEO for ProSkill Workforce in Singapore. The case studies cover each of those with the numbers attached.

Eagle 3D Streaming and ProSkill were both remote, and neither in my own timezone: Dallas sits eleven hours behind me, Singapore two ahead. That constraint shaped how I work: briefs specific enough to survive an overnight reply gap, and documentation written so nobody has to wait for me to explain it.

I also build things to understand them. Tally, an offline Android expense tracker, exists because I wanted to know what shipping software actually costs someone who doesn’t write code.