Selected work
Four engagements, one method
Find where search demand and product truth overlap. Ship only what the documentation can defend. Measure whether it moved.
TaskCall · Digital Marketing & Sales Associate · Madrid & USA, Dhaka office · Aug 2026 → now
Organic, paid, and the site underneath all of it
Every obvious keyword in incident management was already spoken for by incumbents with far more domain authority. Competing head-on would have burned the budget for nothing. I ran full competitive research across nine competitors, pulling their strongest keywords and best-performing pages to map where the category’s content actually stops. The research was the brief, not the deliverable: it set a prioritized keyword and page list that everything since has been built against.
Off that list: a promo landing page and two published blog articles, plus the social programme across LinkedIn, X, Facebook, and Reddit, with the push concentrated on LinkedIn and Reddit where the incident-management conversation actually happens. I run the paid side against the same keyword set, managing Google and ChatGPT ad campaigns.
The organic side needed its technical debt cleared first. I pruned dead backlink pages, rebuilt internal linking across the content, and recovered pages that canonical conflicts had been keeping out of the index.
Ongoing: the content calendar, the blog programme, organic social, and both ad accounts.
- Competitive research
- Keyword gap analysis
- Technical SEO
- Internal linking & indexation
- Landing page copy
- Social media
- Google & ChatGPT Ads
Eagle 3D Streaming · Technical Content & Marketing Specialist · Dallas, TX, remote · Jul 2025 → Aug 2026
Making an Unreal Engine pixel-streaming platform legible to search
The site’s content had been written from marketing instinct rather than from the developer guides, so it missed the vocabulary the audience actually typed. I rebuilt the programme around what the documentation could defend: 20+ technical articles, an A-to-Z platform glossary sourced strictly from official docs, and JSON-LD schema on the homepage and pricing pages. Keyword research ran through Semrush and Search Console, and I wrote the entity and semantic structure so Google and Gemini could quote the pages rather than only crawl them.
Around that I ran the B2B content calendar across blog, LinkedIn, and email, did the backlink analysis and the link building that came out of it, and implemented GA4 and GTM so behaviour and campaign performance were actually traceable. Most of the job was sitting between the developers and the executive team, turning platform detail into something a reader outside the company could follow.
I owned the two recurring programmes end to end as well: ten monthly technical workshops, from landing page and email campaign through registration, live session, and follow-up, and eleven episodes of the YouTube podcast, from guest outreach to promotion. The channel went from roughly 700 subscribers to 1,020 across the run. A selection of the articles is on the writing page.
In July 2026 the site moved onto a new Next.js build, and I owned search through the move. A replatform is where rankings are most at risk: URLs change, templates change, and the crawl has to re-establish itself against a site Google has never seen.
I matched 45 days either side of launch so seasonality could not flatter the answer. In Search Console, clicks came out at 25.1 a day against 24.0 before it, CTR at 1.34% against 1.28%, and impressions sat level at roughly 1,870 a day, with no cliff anywhere in the daily record. GA4 read worse, but that turned out to be the tracking losing referrers, not search losing traffic.
- Technical SEO
- Site migration
- Semantic & entity SEO
- JSON-LD schema
- GA4 + GTM
- Glossary
- Event programmes
ProSkill Workforce · Freelance SEO Consultant · Singapore, remote · May 2026 → now
A site publishing steadily and ranking for nothing
A Singapore staffing and workplace-safety consultancy had a live placeholder page in production and published penalty figures that were wrong. Articles had been produced at volume without source verification, and a cluster competed against itself for the same query. I delivered a technical and on-page audit identifying 40 issues, triaged into critical, moderate, and low priority, with a client-facing implementation guide covering metadata, schema, Core Web Vitals, local SEO, and keyword strategy. I sorted the existing 45-post library into delete, rewrite, and keep, fixed the cannibalization, then wrote 10 replacement articles on WSH, MOM regulations, bizSAFE, fire safety, and employment pass types, each sourced against MOM, SCDF, NEA, and Singapore Statutes Online and shipped with metadata, FAQ schema, internal links, and CTAs.
I compared the two quarters either side of June 1 in Search Console, 92 days each so the totals line up without adjusting anything. Clicks went 806 to 1,304, impressions 108,308 to 173,713, average position 13.13 to 12.47. The figure I would put in front of the client is the Singapore click-through rate, 1.06% against a 0.75% blended rate, because Singapore is the market they are paying to reach. The part I find most convincing is the consistency: not one day in the first quarter cleared 2,000 impressions, and 39 days in the second did.
- Technical audit
- Core Web Vitals
- Local SEO
- Regulatory writing
- FAQ schema
- Cannibalization fix
Lipikar Agency · Content Editor & Writer · Dhaka, remote · 2020 → 2023
Running the pipeline, not just filling it
Ten-plus clients across unrelated industries needed consistent output on overlapping deadlines, and briefs, feedback, and QC were handled ad hoc: quality tracked whoever happened to pick up the piece. I wrote and optimized 100+ SEO articles while restructuring editorial calendars and content pipelines into a repeatable workflow that improved team throughput by 30%, and owned quality control for accuracy, SEO compliance, and brand consistency across everything published.
- Editorial workflow
- Content QC
- Search intent
- Client reporting
- Multi-industry